Good Food, Good Wine, Great Exposure
This July we will be showcasing four of our Alliance members at the Good Food and Wine Show in Perth.
Arguably Australia’s paramount food and wine exhibitions, the annual show takes place in Perth, Sydney, Melbourne and Brisbane – attracting 200+ exhibitors to each city, and thousands of consumers around the country.
We have supported many clients at the show over the years, generally holding booths in the wine region tasting pavilions. These weekends have offered brands the opportunity to engage with tens of thousands of curious foodies over the three-day show.
The Good Food and Wine Show is a great exercise in brand awareness building and direct-to-consumer engagement and we are delighted to have four of our portfolio members - Castelli, Coughlan Estate, Frazer Woods and Jilyara – at the Perth show in July.
This year, we are doing something a little different, and bringing our participating wineries into one premium custom stand. Our Craft Alliance team have been project managing this opportunity for our wineries and will be there on the ground for the build, staffing and wrapping up the engagement opportunities post-show. By taking a holistic and strategic approach to planning and executing involvement in shows like these, our portfolio members benefit from shared overheads such as personnel and streamlined sales.
While direct-to-consumer sales are a benefit of these exhibitions, we find that the tasting opportunities go on to support our on-premise and sales customers – by bolstering brand awareness and engagement (a key stage in our customer engagement funnel).
Taking place from Friday 19th to Sunday 21st July at the Perth Convention and Exhibition Centre – we are looking forward to the show!