Welcoming a new leader

Welcoming Dean Mitchell in a full time capacity.

Remaining a silent partner since our establishment, Craft Alliance Co. co-owner Dean Mitchell will be stepping into the business in a full time capacity from 19 June. Driving the sales strategy for our in-demand clients, he will be focused on optimising and exploring market opportunities here in WA, over east and abroad.

As one of the youngest ever state managers for revered distribution company Samuel Smith & Son, his career has seen him delve into the export market, with a strong focus on Indonesia and China, and he has also managed logistics, marketing, administration and strategy for market-leading wine brands across WA and Australia.

Dean brings a go-getter attitude, innovative and personable approach,  rich industry network and sound strategic understanding to support our growing alliance of brands and the increasing demand for their wine.

Reach out at dean@craftalliance.com.au.