Delivering tailored sales and marketing solutions to support your wine business.

Craft Alliance Co provides customised wine marketing and sales services for wineries in Australia.

Our team represents these wineries both locally and globally. We nurture the marketing, wholesale sales, distribution, brand development, and online visual representation to help sell your wines.

We support our partners with strategies to grow their businesses and brands.

Craft Alliance Co discovers and highlights the unique qualities of the wines we promote, supporting family-owned and independent wineries worldwide.

Media Relations

In addition to traditional marketing services, we incorporate media activity in our offering to the Craft Alliance Co. portfolio. In line with sales and marketing plans, we work to increase brand recognition and engagement with established and new audiences.

Through the development of integrated and targeted media communications strategies, we build the businesses and brands of our Alliance. Integral to our strategies is content creation, storytelling, customer connections and editorial media opportunities.

An award-winning wine is magnificent to drink, but a wine that people can appreciate, learn from and connect with will always win the heart.

Marketing

The team at Craft Alliance Co. are dedicated to understanding, developing and amplifying the brands of our clients.

There is no denying that what is on the outside of a bottle matters, and so we keep our Alliance at the forefront of branding and design.

We work hand-in-hand with clients to create relevant, intriguing and original brands.

These strong brands in combination with narrative development and content creation, pave the way for our multi-channel marketing strategies to shine.

Our marketing services include:

  • Social media content creation

  • Social media advertising and campaign development

  • Website building and maintenance

  • Wine Club development and maintenance

Sales

There’s no one size fits all approach at Craft Alliance Co. With our exceptional industry relationships and in-depth knowledge of the wine sales markets, our dedicated team is best placed to ensure that valuable sales opportunities are effectively secured and nurtured, both domestically within the local market and internationally across various regions.

Our dedicated industry professionals are truly passionate about the wine industry and are deeply invested in their wine education through WSET certifications, as well as obtaining additional qualifications that significantly enhance their expertise and understanding of the complex world of wine.

This dedication, alongside their unwavering commitment to exceptional service and effective communications, significantly strengthens our team's presence in a highly competitive marketplace. They genuinely have a deep and abiding love for the intricate world of the wine industry.

Get In Touch

Speak with us today to uncover and explore how we can effectively assist you in growing your online and wholesale presence in a meaningful way.